Increase sales with Promotional Greetings on Hold
In today’s competitive marketplace, businesses need to do everything they can to stand out from the crowd. One easy and cost-effective way to do this is to take advantage of on-hold advertising.
When customers call a business and are put on hold, they can be greeted with a recorded message that promotes the company’s products or services. This is an excellent opportunity to reach a captive audience and deliver a sales pitch without spending much money.
To create an on-hold advertising message, simply write the ad based on the client’s input and needs, and hire a professional voice person to record it in a studio. By taking advantage of this marketing tool, businesses can gain an edge over their competitors.
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Frequently Asked Questions About
Promotional Greetings on Hold
- Identify your company and thank the caller.
It’s always best practise to mention your company’s name and express a brief note of gratitude to the person who called. A simple “thank you for calling” starts the interaction off on the right foot, so don’t be afraid to start with a thank you.
- Inform the Caller of the Wait Time and Position in Line.
Play a message to the caller that states their current position in the queue. This message should be repeated to the caller throughout her time on hold. It’s a good idea to utilise this to help move people along the call-handling queue.
- Share Your Company’s News or New Product Announcements
If your business has just released new products or recently won an award, fill the wait time by briefing your callers on the news. Include a short announcement about the product or feature (and how customers can get it) or the newly won award.
- Notify Callers of Your FAQ Page or Knowledgebase
On-hold messages should mention self-service resources like an FAQ page or a knowledge base. You’ll be reducing call hold times for other callers who need to speak with an agent about more complex issues. Callers may find answers to their questions there and not have to wait at all.
- Tell Callers About Any Current Sales, Discounts, or Promotions
Make sure to mention any current sales or promotions that you are running. You’ll ensure that all leads who are calling have these promotions top-of-mind and right before they get on the phone with sales reps.
- Remind Callers of Your Other Support Channels
If your company offers a variety of support channels, mention that in your hold message. People have different communication preferences, and meeting customers where and how they like to communicate goes a long way towards improving your company’s customer experience.
Eighty-three percent of callers who are routed into a queue without unique on-hold features will hang up after just 15 seconds. With customised hold messages, you can cut hang-up rates for your business and captivate callers while they wait. Smaller organisations can even utilise customised messages in tandem with auto-attendant services to present a bigger, more professional image.
Messages on Hold are a wonderful tool for keeping callers and clients updated with corporate news and ongoing activities. Recordings can be utilised to alert consumers on changes to operating hours and schedules, service delivery information, daily events, etc. Instead of losing money via hang-ups and dissatisfied clients, you can leverage your phone system to generate business and make money.