What Are On Hold Messages?
On-hold messages are recordings that are played to a caller while they are waiting for a connection to be made or reestablished with somebody at the end of the line.
Their original purpose was to remove the on hold silence and reassure the caller that an attempt was being made to connect them to their destination. While this is still an essential function of on-hold messaging, further advantages have been identified, transforming it from a “nice touch” into an essential part of the customer journey.
Recordings are often a mixture of music and speech, and if executed correctly, they can add huge value to your business. There’s plenty of statistical evidence to suggest that companies that don’t make use of on-hold messages are not only missing a trick but could actually be harming their business.
How Messages On Hold Can Help Your Business
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Why Do I Need An On Hold Message In Perth?
Customers listening to messages on hold are essentially a captive audience, and while they are waiting to be redirected, they need to be engaged to ensure the maximum benefit for your business. During this time you are able to:
Share Useful Information With Your Customers
Many businesses will experience a large volume of calls that follow a similar theme, and quite often it isn’t necessary to speak to everyone individually.
By adding important information and updates to your on hold messaging service, you are able to answer a percentage of queries instantly and reduce the number of calls that are routed through to your staff. Freeing up your inbound operators lets you reduce non-essential call volumes and waiting times for customers whose calls require personal attention
Promote Products And Services
Customers on hold are waiting patiently for the next part of the call connection. This is a perfect opportunity to inform them about the products and services that your company offers and the benefits they provide.
Not only are you able to spark initial interest, but you’ll have an experienced call center operator who is just moments away from expanding this new lead into a potentially profitable upsale. The return on this type of marketing investment is unbeatable.
Protect Call Retention Figures
Keeping your customers engaged during communication silence isn’t just beneficial for increasing sales, it’s also important for protecting your business from lost sales and potentially damaging your reputation.
Nobody likes to be kept in the dark, and the figures prove it. A North American Telecom survey found that 90% of callers will hang up within 45 seconds if there is nothing but silence while they are on hold. Aftercare service can make or break a business and bad press from existing customers who have abandoned post-sales calls will hit future sales hard. Often, a tiny percentage of marketing budgets, especially within small businesses, are reserved for improving customer retention. Is it time to start utilizing your messaging system to boost profits?
Book An Appointment With One Of Our Experts
Book our obligation-free telecommunications audit. Our experts will go over your current challenges and goals and develop a set up to help you achieve those goals.
How Much Does An On Hold Message Cost In Perth?
On hold messaging, costs can run anywhere from free to hundreds of dollars a month, depending on how in-depth your requirements are.
It’s possible to record your own message, but be aware that the quality will be low, and could have an adverse effect. If there’s one thing worse than sitting in silence, it’s listening to crackly music and indecipherable scripts. More advanced systems will allow you to make automated changes at different times of the year, play crisp music to accompany your message, and permit you to request changes to the script depending on your business activity.
My FoneTel, we provide professionally recorded audio in a male or female voice, depending on your preference. Get in touch today to see how we can deliver the perfect on-hold messaging solution for your small business.
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Our Process To Help Your Business Succeed
Whether you need a simple phone line or a complex business phone system installation, you can trust our friendly expert team to deliver superior results, with all technical aspects tended to with true professionalism.
Book An Appointment
Our process starts by booking an appointment with one of our business phone system experts. We can either visit your office or you can come and have a chat with us at our office at South Perth
After booking your appointment, We will discuss where you at right now, where you want to be and some of the challenges you are facing in your business right now.
Presentation Of Solution
Once we understand the challenges you are currently facing, We will present possible solutions to improve your business